Levi’s® Brand Launch at Holt Renfrew

Written By Colin Flynn

In 2025, Levi’s® began working with Canada’s most premium department store chain, Holt Renfrew. To celebrate the new partnership, Levi’s opened shop-in-shops across the country and brought Levi’s® iconic denim to life with activations at each store. Working alongside our Canadian marketing team, I led the production and execution of the activations, from barista pop-ups and live DJs to custom embroidery, denim lasering, and Tailor Shop personalization, all amplified by local influencers. The activations were a huge success, driving triple-digit sales lifts and energizing store teams.

Responsibilities included:

  • Overall project & budget management

  • Weekly meetings with our creative agency and retailer

  • Activation & customization brainstorming through execution

  • Choosing influencers & aligning on deliverables

  • Internal cross-functional information sharing

Colin Flynn
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